Augmented reality is one of the new big phenomena in the tech world. But what does the English term really cover? And what can augmented reality be used for? We explain that to you here.
One of the brand new major innovations in the tech world is augmented reality or AR, which it is abbreviated to.
Augmented reality is defined by the combination of reality and digital.
Therefore, with AR glasses on, you can both see the world around you, while viewing a computer-generated image upstairs.
As handheld devices become more powerful and intelligent, we can start using our phones for augmented reality.
But what can augmented reality really be used for?
Augmented reality vs. virtual reality
Sometimes both normal users and professional augmented reality mix with virtual reality.
But even though the two technologies are similar, there is one very significant difference.
Where augmented reality puts a digital image on top of reality, virtual reality closes you completely inside an isolated screen.
This means, among other things, that augmented reality is much better at displaying products in your home. By contrast, virtual reality is really good for incorporation into, for example, movies or games.
Augmented reality games
One of the places that has really taken on augmented reality is the gaming industry.
Here we have seen, among other things, augmented reality games such as Lenovo’s Star Wars Jedi Challenges, which we recently reviewed. Here, augmented reality technology lets you fight against storm troopers and other enemies of the Star Wars universe in the middle of your own living room.
Other game developers have used augmented reality to place enemies or prizes around the normal landscape or in cities.
This applies, for example, to the extremely popular Pokémon Go, which made a large part of the world go hunting for little monsters in their neighborhood.
In the video here you can see how Pokémon Go leverages augmented reality in a game.
Augmented reality apps
Also big stores like Ikea have adopted the new technology.
Ikea has created an augmented reality app so you can see an armchair, bed or sofa in your home using your mobile – before buying the product.
Ikea is far from the only ones. The paint company Sadolin uses augmented reality in an app so you can try a color on the wall, and an app called CamToPlan lets you easily create a floor plan of your house using only the camera in your phone.