Since its appearance just a few years ago, social networks have not stopped growing and calling users who put together their profiles in them to express their ideas, to meet their friends, to contact their acquaintances and to meet again with people that they haven’t seen for more or less time. Why is it that social networks are so tempting? What is their power? A study indicates that it could be related to something known as the love hormone. You want to know more? Do not miss this article.
Why do you feel so attracted to social networks? What makes you not be able to stay away from them for a long time and that you are constantly reviewing new messages, looking for friends or “hanging” new things on you, what you does it happen or what do you think?
A scientist at Claremont University in the United States seems to have discovered a possible cause for this attraction, which could also be a reason for the addiction generated by social networks such as Twitter and Facebook. It is oxytocin, a hormone that is sometimes called the hormone of love, happiness or love.
Analyzing volunteers before and after their activity on social networks, the researcher found that people had higher levels of the so-called love hormone while they were on social networks. At the same time, he noticed that stress hormone levels decreased while they were connected.
The initial objective of the study was to examine the role of oxytocin in human emotion and perception. Thus, the researcher detected that people with higher levels of that hormone were more likely to participate in donations and respond positively to public service announcements.
Oxytocin is a natural hormone produced by the brain; Its main role or the best known, is the one that plays during the birth and lactation of the baby . Because of that, you may have heard about oxytocin injections, which are used to help start or strengthen labor ( induce labor ) when the contractions are not strong enough; to decrease bleeding after giving birth; or to help the milk go down to the breasts, among other uses.
In parallel, more recent studies have begun to investigate the role of oxytocin in people’s behavior and its influence on orgasm , social recognition, affinity with others, anxiety and maternal behavior, among others.
In this regard, it is believed that it improves the ability to trust other people, promote social activity, overcome the fear of betrayal and create a circle of trust and affection. This is why it is sometimes called the hormone of love, joy or love.
Undoubtedly, social networks are means that make your emotions arouse, either to rejoice, sadden or enrage you, depending on the information you get there. But regardless of what happens in your body without you noticing, what attracts you most to social networks? Are you in them? In all, in several or only in one? what do you like most, upload photos and thoughts of yours or find out what others say and do ?, how many hours do you spend on social networks ?, and what do you prefer, meet your friends on the network or better in person? I invite you to send me a message on Facebook and let me know.
I send you a virtual hug with love.